FearFree
Advertising campaign against domestic violence.
This brand and advertising campaign has been created to help rid the UK from domestic violence. The logo consists of a pair of wings to represent 'freedom from fear' while the colour helps to show how the brand aims to calm victims of domestic violence. The first poster helps to portray domestic violence in a metaphorical sense, while the second poster aims to portray domestic violence in a more direct way. To follow the campaign a website design had been created following the same colour scheme.